![]() ![]() ![]() According to data from Tubular Labs, the show’s YouTube channel received 112 million views in August, up from 3 million views in June, the month before MTV converted its MTV2 YouTube channel into the “Wild ’N Out” channel. But after seeing that people were drawn specifically to the show’s videos, in July 2018 the network converted its MTV2 YouTube channel into a channel dedicated specifically to “Wild ’N Out” and has since seen the channel’s audience and viewership grow. Previously, MTV had posted clips of “Wild ’N Out” to the network’s own YouTube channel. So how can we extend IP across every content format or distribution platform available, whether it’s a linear program or a YouTube channel,” said Tyler Hissey, vp of marketing and social media at MTV and VH1. “For MTV and VH1, our president Chris McCarthy is really focused on.
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